July 12, 2010Write comment

SEO or Web Design?

SEO and web design are two of the most popular concepts in the Internet world. They are similar in some ways but there are also many differences between them. There are companies that offer both of these services to their customers and other companies that are specialized on one of them. In this article you will find the basic similarities, relations and differences between SEO and web design.

If you are new to Internet business you should be able to make a difference between SEO and web design. Search engine optimization (SEO) is all about getting your website on the first pages of search engines for specific terms called keywords.

If you are the proud owner of a website you should know that the best way of increasing your traffic with small money is through properly using SEO techniques. This way you will have results on the long term unlike for using pay per click advertising. With pay per click advertising you will have immediate results but these results will disappear once you decide to end your marketing campaign.

On the other hand, using SEO will bring you free traffic on the long term. Mainly, SEO has two major techniques of improving your page rank and getting more traffic: The website optimization and link building.

The first big part of SEO, the website optimization is divided into 2 smaller parts: web design and content. The web design is very important for SEO. This is because it should be friendly to search engines for good SEO results of your website.

The arranged elements of web design are text, graphics, color and free spaces. Many website owners choose to use template designs on their websites as they think the costs are much lower. The truth is that given the big number of web design companies, the price difference is not so important.

The navigation and the user interface are the most important aspects web designers focus on. The website aesthetics are also important. The aesthetics should be in accordance to the type of website and the target customers.

This is why the web designers will ask you questions about these two aspects when you hire them. They need to know if you need a youngster design, a professional design or any other types of customers you want to attract on your website.

In summary, search engine optimization and web design are two different terms with something in common: they both help at increasing your traffic and making money from it. Therefore if you have an idea of a website and you want to hire web designers and SEO specialist, it is advisable to choose a company that offers both of these services.

This way you will make sure that both of these things are done by a group of people who work for the same thing: increasing your traffic. However, choosing such a company should be done after thoroughly doing a research in order to find the best one on the market.

See also

• Web design for SEO basics